Lecture 8, Chapters 12–13 Management and Marketing B2C (Chad Jardine, Utah Valley University, MKTG 335-G, 2015–2017) Lecture 8: Ch. 12–13 | Int'l Marketing-MKTG 335-G | Chad Jardine, Utah Valley University, 2015–2017 from Chad Jardine Let’s follow along with the slides.