- Course: MKTG 335-G International Marketing (Utah Valley University, Woodbury School of Business)
- Years Taught: 2015–2017
- Format: F2F, Online
- Text: International Marketing, 17th ed., Philip Cateora and John Graham and Mary Gilly and (BYUs own) Bruce Money
Keeping things as tight and concise as possible, this course still represents a lot of content. In fact, all told there are over 8 hours of video, and 740 slides.
Note: In these videos and slides I’m sharing a historical snapshot of my teaching. The creators of course materials often include images, slides, and other teaching helps. In general these slides and images terribly designed. My slide design is my own, but I often base the slides on content or text for which McGrawHill owns and retains the copyright.
Lecture 1: Chapter 1, Scope and Challenge of International Marketing
Lecture 2: Chapter 2, International Trade
Lecture 3: Chapter 3, History, Geography, Culture
Lecture 4: Chapter 4, Cultural Dynamics
Lecture 5: Chapter 5, Management Style & Business Systems
Lecture 6: Chapter 6–7, Politics and International Law
Lecture 7: Chapter 8, Marketing Research
Lecture 8: Chapters 12-13, Marketing Management and B2C Marketing
Lecture 9: Chapter 14, B2B Marketing
Lecture 10: Chapter 15, International Marketing Channels
Lecture 11: Chapter 16, Marcom
Lecture 12: Chapters 17–18, Sales and Pricing